Organic search engine results are entries that are listed for free and are displayed due to their algorithmic relevance to keywords and terms entered in the search bar by users. Sponsored Search engine results are produced by a process where the advertiser pays the search engine company each time a visitor clicks their link. This is also referred to as Pay per Click (PPC) or Cost per Click (CPC).

Visual Interactive specialise in 'organic' Search Engine Optimisation. We feel strongly against sponsored SEO and would not recommend it to our clients for the following reasons:

	Abuse & Fraud
	Sponsored SEO, especially PPC is open to abuse and fraudulent clicks by competitors and corrupt SEO companies. Fraudsters will continually click sponsored links in order to get their competitors to their maximum limits, thus temporarily removing them from any listings, or to drive up the amount of revenue spent in sustaining advantageous link positioning.
	Effectiveness of Sponsored SEO
	We have compiled data on the effectiveness of sponsored advertising and have found that in most cases, visitors have now conditioned themselves to ignore sponsored search engine results (where they are not part of the normal list of results). We have found that this conditioned ignorance develops after the user is continually taken to inadequate and poorly designed websites that are unable to provide what the user is looking for.
	Irrelevant Results
	Another contributing factor to our dislike of sponsored links is due to large companies employing global keyword strategies that provide useless, irrelevant results - although, this is now becoming more infrequent.

Specialising in organic Search Engine Optimisation, Visual Interactive have the experience and technical knowledge to greatly improve your website's search engine placement at fixed cost. Working in conjunction with Search Engine's requirements, we are able to boost your company's position, using relevant search terms and keywords, getting your website seen and over time, driving more traffic to your site.

Organic search results take longer to improve than other SEO methods. That's why we offer a quarterly SEO service, giving you a comprehensive SEO Website Statistics report at the start and end of the term. The report is available to view online and is produced to give you broken down, clear and concise information about visitors to your website.

For more information, or to discuss developing SEO strategy for your website, please contact us.